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NCAG Spotlight: Steven Sirot on Family, Music, and Downtime

by | Jul 25, 2025

Key Takeaways

  • Steven values connection. Whether it’s helping families or spending time with his own, meaningful relationships are at the core of his work and personal life.
  • Music is his passion. It’s a reminder of the importance of joy and celebration—even amid the responsibilities of college planning.
  • He practices what he preaches. Every choice, from family time to concert tickets, is guided by value—just like CBRG’s approach to college planning.

Video Transcript

What Steven Does for Fun

When Steven Sirot isn’t helping families navigate the complex world of college and financial planning, he finds joy in two big areas:

1. Family Time

Even the smallest shared moments—like driving his son and his fiancée back to Manhattan—are valuable.

“You don’t get it. I get an extra hour to spend with you.”

As a father of three grown children (including twin daughters and a son), Steven deeply values any opportunity to stay connected with them, whether it’s watching a Michigan State basketball game or just being together in the car.

2. Live Music & The Grateful Dead

Steven is a self-proclaimed music lover, especially of The Grateful Dead. With over 100 shows under his belt, he’s well aware it’s a time and financial investment—but for him, it’s been worth every moment.

“It’s about value—the same thing I teach my clients.”

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