The Top 10 College Application Mistakes Families Make—and How to Avoid Them

Jul 9, 2025 | Admissions strategy

Even the most organized families can stumble through the college application process. At CBRG, we’ve seen it all—and we’ve built a process to ensure our clients don’t fall into these common traps.

Here are the top 10 mistakes families make, and how we help them stay on track:

1. Starting too late

Delaying the process can limit school options, reduce aid eligibility, and increase stress. CBRG helps families create a strategic timeline beginning in junior year.

We recommend families begin serious planning in 10th grade—this allows for test prep, meaningful extracurricular development, and early scholarship positioning.

2. Focusing only on reach schools

Overemphasizing highly selective colleges without balancing with target and likely options can lead to disappointment. We help you build a smart, well-rounded college list.

A healthy list typically includes 2–3 reach, 4–5 target, and 2–3 likely schools. We use academic profile data and financial considerations to shape realistic choices.

3. Missing deadlines

With so many forms, essays, and scholarship dates, it’s easy to overlook critical deadlines. Our planning checklist ensures nothing slips through the cracks.

We track:

  • Early Action (EA) and Early Decision (ED) dates
  • Priority deadlines for scholarships
  • FAFSA/CSS Profile deadlines

4. Weak or generic essays

Admissions officers spot inauthenticity immediately. We guide students in crafting personal, compelling stories that reflect their unique voice and strengths.

We also offer:

  • Brainstorming sessions
  • Essay structure outlines
  • Feedback and editing support from former admissions professionals

5. Incomplete applications

Missing teacher recommendations, forgotten supplemental questions, or incorrect details can derail an application. CBRG reviews every submission thoroughly.

We confirm:

  • All components are uploaded
  • Transcripts match deadlines
  • Portfolios (if needed) are included
  • Common Application questions are accurately answered

6. Poor financial planning

Failing to align college choices with a realistic financial strategy can be disastrous. We project true costs and help families prepare forms like FAFSA and CSS Profile.

Our experts also:

  • Review award letters
  • Guide appeals
  • Provide loan and aid comparisons
  • Explain Expected Family Contribution (EFC) and Student Aid Index (SAI)

7. Ignoring college fit

Choosing schools based on name alone—without assessing academic, social, and financial fit—often leads to poor outcomes. Our student positioning process ensures alignment.

CBRG helps families:

  • Evaluate learning styles
  • Explore major flexibility
  • Weigh campus vibe and size

We use custom fit matrices to compare schools side-by-side.

8. Over-parenting the process

While parents play a key role, over-involvement can reduce student ownership and growth. We coach families on collaboration and communication.

Tips include:

  • Designating clear student-led tasks
  • Setting meeting times to review progress
  • Encouraging student independence
  • Coaching on communication with admissions offices

9. Relying solely on school counselors

Many high school counselors are stretched thin. CBRG offers in-depth, personalized guidance that supplements school resources.

We provide:

  • Monthly touchpoints with students
  • Application and essay review meetings
  • Interview prep and mock interviews

10. Forgetting about scholarships

Waiting until senior year or neglecting outside scholarships can cost thousands. Our strategy includes early scholarship planning and monthly webinars.

CBRG tracks:

  • Local and national scholarships
  • Institutional awards
  • Application tips and deadlines

We also help with:

  • Letters of recommendation
  • Resume creation
  • Application portals and databases (like Going Merry and Fastweb)

Bonus: Misunderstanding test-optional policies

Many families assume “test-optional” means test scores don’t matter. But some schools still use them for merit aid or prefer to see scores.

CBRG helps families decide when to send scores based on school policy, student profile, and aid potential.

How CBRG safeguards your success

We offer:

  • Detailed planning checklists and timelines
  • Essay coaching and reviews
  • Application audits before submission
  • Form filing and award letter analysis
  • Ongoing parent and student coaching sessions
  • Scholarship strategy and tracking tools

With us, families gain peace of mind knowing every step is covered.

Further Reading on College Planning

Don’t go it alone—partner with CBRG

College applications don’t have to be a source of stress. With expert support, proactive strategy, and personalized coaching, your student can stand out for all the right reasons.

Contact CBRG today and avoid these mistakes before they happen.